On The Analysis Of The Current Situation Of Sports Consumption Behavior Of The College Students In Xi'an

The sports goods consumption behavior is to participate in sports people in the process of purchase the movement of clothing, shoes, hats, etc associated with sporting goods purchase behavior. The sports goods consumption is sports consumption of sports physical form consumption. With the 2008 Beijing Olympic Games and the 2010 guangzhou Asian will be hold successfully, and the nationwide fitness campaign, the launch of the more stimulating the enthusiasm of the people for sports. College students with professional sports teacher's guidance and has convenient sports venue facilities, each students in studying and mastering of at least 1-2 sport technology, so as to ensure the realization of the lifelong sports laid a certain foundation. College students is the future urban population is an important part of the main force of the development of the future society, but also the important sports consumer market consumer groups. In recent years, the rapid development of China's higher education, college students this group in various aspects of society plays an important role. Xian city as the national important education base, have gathered a nearly a million college students, they are the xian sports consumer market not neglectable in groups. Through the study of their sports consumption status, characteristics, habits, etc, which can help us to education index in the process of guide students to form the correct, healthy physical exercise habit, formed the good sports consumption idea, thus promoting college sports consumer market continuous, healthy and the future development of the whole society, the development of the sports consumer market play an active role.Based on the xian 10 colleges students as the research object, by expert interview and literature data method, questionnaire survey, statistics and logic analysis, the college students of xian city in the sports goods consumption of the status of the investigation research investigated different department don't, respectively, gender, age, grade, the student nationalities of college students for sporting goods consumption level, brand preferences, the choice of athletic project, buy such as place survey and study and the sports goods consumption market at present xian and the analysis of existing problems. The result shows:the male college students to participate in sports number significantly greater than girls. High-grades college students buy sports supplies consumption level is obviously higher than that of junior college students, the higher the grade the sports goods consumption level is higher; Urban consumption level than rural consumption level, show economic factors is restricted by the college students' purchasing sporting goods the primary factor; In the number of most survey said ever purchased exorbitant imitated sneakers, including first-year university students mostly, senior scarce conclusion.