The Study Of The Behavior Of The Consumption On Physical Education In Mountainous District In Fujian Province

Based on analyzing and summarizing the research data of home and foreign consumption, sports consumption, and college students' sports consumption, adopting Actors-Dynamics theory and using various research methods, such as, literature, survey, mathematical statistics, logic induction, this paper is concerned with the character of behavior of sports consumption of college students as research subjects, in the three cities of Fujian Mountain. Through the investigation, the following are concluded:1)The college students in the three cities of Fujian Mountain have great consumer awareness of sports and their main motives of sports consumption are physical training, fitness and entertainment.2)The level of consumption is low, as 69.3 percent of college students spend 10 to 30 yuan on sports consumption per month; The structure of sports consumption, which is mainly focused on material and information, is not very reasonable. The items of sports, which college students most commonly participate, are volleyball, table tennis, basketball, hiking and so on.3)The college students, who are relatively weak of right and legal awareness, spend money on sports without a thoughtful plan but merely on the level of perceptions, and there is no practical and effective preparatory work. 4)Economics is the key factor affecting college students' participation in sports consumption. But, with the constant college expansion, it is the important factor that the lack of sports places has hindered the participation of college students' sports consumption. The purpose of this paper is to give some suggestions on how to build a reasonable and sustainable behavior pattern of sports consumption, and on how to form good habits of sports consumption to college students.