Xi'an Basketball Event Marketing And Influencing Factors

With the social development and economic system transformation, sporting events has gradually become the property of the things the market, major sporting events as part of the basketball tournament will be the sporting event into the commercial marketplace, how to adapt to modern market building The step by step with the economy and the coordinated development of social undertakings for the community and make due contributions to the motherland, we learn to face sports a very pressing issue. However, the basketball program as one of the three ball games, at home and abroad held a variety of professional events and media coverage of the event driven, with its scenes of intense competition, rich basketball culture, attracting more and more Xi'an basketball fans into the stadium and watched the contest in person, so that the basketball tournament in Xi'an market has formed a special social and cultural attributes, as China's continuing reform of management system of sports technology sports development, into market-oriented basketball tournament operation has become an irreversible trend. With the basketball tournament continued active in Xi'an area, social and cultural attributes that will gradually penetrate into the sports culture in Xi'an basketball tournament is gradually entering Xi'an different age levels and different cultural levels, as well as people of different social status levels in. Currently held in Xi'an event is broadly divided into:local host national basketball tournament, college basketball tournament, high school basketball tournament basketball games and the general public.The use of literature, expert interviews, comparative analysis, questionnaire, logical analysis, mathematical statistics, basketball competition tournament in Xi'an factors affecting market development and study of Xi'an Municipal Development and the basketball competition tournament Analyzes the status and development process under the current situation of the problems, and then make relevant improvements in the recommendations, hoping to be able to market in Xi'an Basketball tournament play a role in promoting development.This basketball tournament in Xi'an specific operating environment as the background, clutching the principles of competition and market development, development model events, local events from the breadth of market development for the starting point, gradually deepening, until the systematic market development. Xi'an basketball tournament organized by the national basketball tournament and the public as a reference market development experience to analyze college basketball games, school basketball tournament of the market development and the main factors, analyze the market's interest, continuous analysis of exploration, market development to explore their own individual mode of competition, basketball tournament on the appropriate development of Xi'an and the operating rules of organizations put forward a summary of principles and judgments. Finding a reasonable entry point for event marketing, put forward some suggestions and strategies in a targeted manner, as a basketball tournament in Xi'an market development process provides an effective theoretical reference.