Study Of Icon Deficiency And Exploration In Chinese Wushu Local Transmission

Nearly a century, culture transmission is becoming simpler and quicker, especially after the rise of modern media. In the cultural globalization, various kinds of cultures from different nationalities with the economic development and technology exchanges, penetrated into every corner of human society. These numerous types of cultural should also follow the same natural laws: survival of the fittest. Some of the culture has always been oppressed in the bottom of the human culture in the invisible competition and even some were eliminated. These had to be sorrow for these nations. Faced this situation, all cultures are forced to explore new path of development, and promoting the localization development models and methods to adapt different environment. In the era of modern mass media, information spread quickly through radio, newspaper, television, internet, and other media. In the space, mass media made the whole planet become a tiny village; in time, mass media made the whole community culture synchronize with communication network system. In this context, the speed and route of different cultures transmission is similar, but some of them can stand out from various cultures and become the dominant culture in society, that's because they have found a way to make their foothold. That way is shaping their own culture icons. This is because shaping icons and pursuing stars are the biggest necessity in the era of mass media.In 1980s, Chinese Wushu culture once stands out from the many cultures. Through several representative martial arts, Bruce Lee took a position for Chinese Wushu in the world; the movie Shaolin Temple starring by Li Lianjie opened a wave of"WuShu Fever"in nationwide. From 1990s till now, the pop stars have been old, and Chinese Wushu has not as refulgent as that time. Contrast to Chinese Wushu, some foreign sports such as NBA and taekwondo are popular in China with star effect and modern media. In the competition with foreign sports, Chinese Wushu is inferior, one reason of it is Chinese Wushu icon deficiency.In this study, the research object is the problems in the development of Chinese Wushu. Adapted the method of document, logical analysis, comparative analysis, and case study, this thesis studies the impact of icon on transmission of Chinese WuShu in china, and put forward some suggestions about exploring"Wushu icon"in order to provide appropriate basis for exploration of"Wushu icon"and development of WuShu.Firstly, through research, this thesis analyses the role of"Wushu icon"in promoting the development of Wushu. The worship of icons is a special social phenomenon which derived from ancient. It plays a significant role in individual's own growth process and the process of human's socialization. In the era of mass media, star shaping becomes an outstanding phenomenon in media culture. Products and culture promoters use the influence of star and icons to popularize their products. Icons become the essential tool of culture promotion. Chinese Wushu once reached a glorious period in 1980s, which is also because the effect of icon. Through kungfu movies, Bruce Lee and Li Lianjie became two icons who promoted Chinese Wushu. They are the most representative symbols of Chinese Wushu. Therefore, it has great significance to development of Chinese Wushu through investigating the formation system of Wushu icon and exploring the culture icon that can represent Chinese Wushu.Secondly, this paper did a research on the phenomenon of Chinese wushu icon deficiency. Wushu, which contains Chinese traditional philosophy and culture, embodies the spirit of not publicize, not dilate of Chinese. It is totally different with the model media which pursuit speed and convenience. What's more, modern media can make the public know a product, like the product and rely on it very quickly. However, it is really difficult to explore the extensive and profound of Chinese wushu. Besides, because of people's misunderstanding and misinterpretation of Chinese wushu, the spread of its core value is still in the pointless situation, it is difficult to find a perfect representative of Chinese icon. The shape of Chinese icon is not overnight, finding a symbol of Chinese wushu is a difficult process.Thirdly, through the above studies, and combine with the current situation, the researcher gives some suggestions on the shape of Chinese icon and provides some reference for the molding of wushu icon from the following aspects: mass media, wushu culture heritage, audience, grass-root hero and the wushu industry.