Shanxi Jincheng City Community Sports Demand Research

"Eleventh Five-Year"period of time, Jincheng made great progress in economic development, urban family life have been well off stage, in per capita disposable income levels increasing, the increase in leisure time, residents who participate in sports will continue to increase awareness people's understanding of the general public will also sport a greater change in demand as a live sports an important part of the demand. Therefore, the authors use literature and data, questionnaires, in-depth understanding of the physical needs of community residents Jincheng, by mathematical statistics, logical analysis of a number of different types of communities, Jincheng sports resource status and needs of community residents sports analysis , in order to effectively address the urgent needs of community residents to seek reasonable and effective community sports mode, the Jincheng sports rational allocation of resources. At the same time through the study of this topic, Jincheng can fill the lack of community sports development research, and promote fitness activities, promote physical consumption, expanding domestic demand, promote economic growth, accelerate the pace of strengthening the city into the sport. Expect the findings to advocate the right of the sports consumer attitudes, the formation of the correct sports consumer psychology and the promotion of the development of mass sports needs some guidance. Jincheng demand for the status quo of community sports development strategy for the future 1, increase capital investment, the government has improved community sports facilities; 2 sound training system to improve the quality of social sports instructors; 3. Establish and improve community sports organizations, the development of community sports club; 4 to expand advocacy services to build information system 5. raise consumer awareness of sports, play the role of markets, develop different levels of consumer products.Suggestions:1 Increase community sports publicity to raise awareness of sports through a variety of ways to carry out social.2 multi-party cooperation to establish a scientific and reasonable fitness network system, community sports organizations to achieve systematic; share of venues and facilities; scientific guidance; activities of daily life situation. 3The social sports instructor training model at the same time, to play the majority of sports journalists, students and sports physical backbone of the force, to make up for Jincheng communities lack the social sports instructors. 4 play the role of the sports market, the sports products and services into the community, research and development spending levels for different groups of sports products, meet people at different levels of consumer demand for sports people.