Chinese Women’s Volleyball League Development Situation And Countermeasures Of Intangible Assets

As the world volleyball professional level higher and higher, more and more widely popular, China also began in 1996, the pilot walked the road of competitive volleyball career. Volleyball Professional Reform from the first league competition system and management system began to launch a series of professional volleyball in favor of reform measures and, after its perfect. These measures to some extent, improved the environment for the development of professional volleyball clubs to promote the professionalization of competitive volleyball. Professional Reform movement in this series of the birth of the Chinese volleyball league, although it has been carried out over ten years, but there are still many problems in the management and market development league, and the world ranked the altar a larger gap. Leagues and clubs to develop awareness of intangible managers management and development of intangible assets is not enough, the level is not high, making China Volleyball League; such as clubs remain "government-enterprise Liaison Office" mode, co-managed by corporate sponsors and sports team seriously lagging behind. To solve these problems, the Chinese women’s volleyball league in the status of development of intangible assets televised, star of resource development, management and other licensed products and the existing problems were analyzed, the existing problems, propose appropriate solutions. In the hope to help Chinese women’s volleyball league can be fully utilized in which intangible assets, and promote the process of professional volleyball league.The main elements of this article to the Chinese women’s volleyball league of intangible assets for the study, literature, interview and logic analysis and other research methods, the main elements of the development of Chinese women’s volleyball league status of intangible assets conducted a survey and analysis, draw conclusions and propose constructive countermeasures.Chinese women’s volleyball league status of development of intangible assets:the contents of Chinese women’s volleyball league sports managers do not understand the intangible assets, the development of consciousness is not strong; in addition to the league so far this year have the enterprise title sponsor, but corporate sponsorship money instability, sponsorship league sports equipment company match unprofessional; clubs have a basic business title sponsor, but often less sponsorship money, only to meet the daily operation; serious waste of resources league star; development in franchising is substantially zero, but develop deep enough, poor operating results; lack of relevant professionals to work to develop.Development measures:1, to enhance cooperation with the media; 2, full use of new media platforms; 3, strengthen the development of broadcast rights; 4, to strengthen communication with sponsors, attracting business sponsorship; 5, the establishment of the fans association, rational utilization of the league and clubs and other advertising franchise, franchise development products; 6, cultivate League star players, players develop commercial value; 7, to strengthen the league’s packaging publicity, build brand women’ s volleyball league; 8, improve the competitiveness of the national team...