Research On Development Of Intangible Assets Of China Super League Football Clubs

The uncertainty of the results of football matches,the passion and intensity of the match process,and the wide audience make it the world's no.1 sport.The same is true in China.The development of Chinese football also affects the hearts of hundreds of millions of Chinese people.The football clubs of the Chinese super league represent the highest level of marketization and professionalism of Chinese football.And football reform as the vanguard of the reform of sports professionalization in soldiers,in the second ten years of reform,development and although made some achievements,but from start-up period of super club,ten years,A period or in today's Chinese super jinyuan era,all the clubs in management are faced with the poor ability of hematopoietic,their problems,mainly because of the Chinese super league club in regard to the development of the club's intangible assets is not very desirable,causing the waste of resources.For a football club with a high degree of professionalism,the proportion of intangible assets income of a sports club should be kept at about35%-45%,which is not available to CSL clubs at present.To this end,the Chinese super football club in the premier league named advertising named,named for the club and the team jersey,inside the field of broadcast,television and the Internet advertising,such as the club's intangible asset development status and possible to study the insufficient place,and then put forward some humble opinion,hope to be able to for the Chinese super league club in accord with the situation of our country on the basis of management measures to provide some meaningful Suggestions for Chinese super football club in the intangible asset development improved somewhat,can also provide a reference for the reform of other sports learning template.This article try to intangible asset development of Chinese super football club as research object,by logical analysis,literature,comparative analysis and other research methods,the intangible assets of Chinese super football club and the main content analysis,the development and analysis of premier league football club intangible assetdevelopment situation,on this basis to find a Chinese super football club existed in the development of intangible assets,deficiency,and puts forward relevant countermeasures.At present,CSL football clubs mainly develop assets such as league titles,club titles,team shirt advertising titles,TV and Internet broadcasts,in-game advertising,club merchandise sales,etc.Through investigation and analysis,it is found that CSL football clubs have too narrow development of broadcasting channels in the development of intangible assets,and the distribution mechanism of broadcasting rights is not perfect.The income structure of the club is single and the development depth is not enough.The salary level of the athletes and coaches of the club is too high,and the value of the players themselves is insufficient.About the Chinese super league club market development related laws and regulations construction is not perfect and so on.This is the main obstacle to further revenue growth.However,in the future,CSL clubs also have many favorable advantages in the development of intangible assets,including(1)a stable domestic environment and a good development situation of the domestic sports industry;(2)perfect domestic infrastructure and convenient transportation;(3)China's football reform has achieved initial results;(3)CSL clubs' awareness of their own brand building is improved;(4)urban and rural residents' desire to spend on sports industry increasesSuggestions :(1)the law on the operation of the club should be improved as soon as possible to ensure the healthy growth of the club.(2)pay attention to the construction of the club's own brand,take good care of its own feathers,maintain the stability of the club's internal and external brands,and establish a good image of the club.(3)strengthen the construction of the club's competition venues,improve the fans' experience of watching matches,pay attention to the cultivation of loyal fans,vigorously develop the potential market,and improve their hematopoietic function.(4)adjust the management mode and internal departments of the club,and employprofessional sports talents to be responsible for management,so that professional people can do professional things.(5)clarify the ownership of the property right of the club's intangible assets,and realize the club as an independent individual with self-development and self-restraint as soon as possible.