The Research On Wushu Is Becoming A Part Of The Consuming Society

Nowadays, Chinese society is facing a comprehensive transformation. Whether political, economic or cultural fields are undergoing tremendous changes, and these changes are affecting people's consumption concept, consumption patterns and consumer aesthetic. We can say that after 30 years of reform and opening up, China has begun gradually into a consumer age. In a certain sense, the characteristics of the consumer society has control the development of cultural. In the context of the larger environment, WuShu is also suffering from a variety of challenges. Therefore, to study the development issues of WuShu in the consumer society, to explore how the WuShu could into today's consumer society, how to make WuShu become the goods of consumer society. It will be essential to the future prosperity and development of WuShu, but it also be solved immediately.In this paper, the use of literature, logical analysis, comparative analysis, expert interviews, empirical research and other research methods, from the view of consumer point, that WuShu will be viewed as a commodity, the development path of WuShu is will be as the research object and do it a more in-depth study in the consumer society.We suggest that, the WuShu have to re-examine and positioning in to face of the arrival of consumer society. Because it will be dead and forgotten, which there are no consumer groups to pay attention to WuShu. WuShu could only to be some of goods in the consumer society, it can to live. Therefore, we need to fully understand it have a huge impact that the consumer society will affect the development of WuShu. WuShu is must to understanding of itself, to seize the law of the development of social, and realize the transformation of commercialization in the consumer society. From the commodity, economics, marketing, consumption, sociology and other subjects, to starting the future development of WuShu, and to explore the commercial development approach of WuShu in the real world. Ultimately, let WuShu become the different social goods under the different subjects, and to promote the social goods to today's consumer society, in order to meet the Consumption need of today's consumer; to meet the pursuit of economic efficiency of commodity producers; to meet the consumer's identity and culture. To promote the formation of WuShu industry effectively, open the future development of WuShu in the consumer society.