Qinghai College Students Receive The Situation Of Mass Media Sports Information

With the progress of science and technology, the contemporary social environment changes day by day entered a new century of college students, faced a social environment also becomes more and more rich and complex. The mass media environment as a special social environment for the society as a whole, the development and progress of constantly provides a series of social public can guide significance and value concept of broader space for maintaining a public social and public interests, and also for many college students provides a new communication platform, contemporary mass media as a kind of brand-new social forces on the students cover is more and more big, affecting the university students' sports life has become an important factor should not be ignored.Contemporary college students' enthusiasm is bold and unrestrained, pursuit vogue, independent, ideas, knowledge become increasingly active the depth and breadth of mass media, rising to the sports information receive not only frequent diversity and each has its own characteristics. This study in extensively solicit expertise and consulting a large number of documents, questionnaire based on methods of Qinghai 8, the undergraduates' receiving sports information of the status of the investigation, the integrated use of questionnaire, literature data method, mathematical statistics and logic analysis to analyze it and induction, obtained the following conclusions:(1) Qinghai college students with mass media to receive sports information conditions, receiving media relatively sufficient both traditional media types and contemporary emerging media.(2) Qinghai college students through the Internet and television receiving information channel is not enough, this may be due to smooth school objective conditions and the students themselves economic restrictions. (3) Qinghai college students to public media sports information receiving motivation is endless and same, has many different sports information received the motivation, overall differences act is not obvious.(4) Different media sports information to Qinghai college students brought about by the fondness degree and visible (listen) sex evaluation in general are good. But also have a few college students think not and very bad, there are quite a number of university students have said no reply say and the mass media dissemination of sports information represented by the "form drab and inflexible," "often bad news" and "helpful to students as the content of the college students is a few small" the main reason for feeling good.(5) The mass media concerning sports knowledge, physical violence, sports ethics, the worship of idols of the information such as propaganda reports by every aspect of negative when negative effects, causing Qinghai college students receive sports information these content has corresponding problems.