A Study On The Relationship Between College Students' Interest In Media Column And Reception Of Sports Information In Guangdong Province

With the progress of science and technology, the contemporary socialenvironment changes day by day entered a new century of college students, faced asocial environment also becomes more and more rich and complex. The mass mediaenvironment as a special social environment for the society as a whole, thedevelopment and progress of constantly provides a series of social public can guidesignificance and value concept of broader space for maintaining a public social andpublic interests, and also for many college students provides a new communicationplatform, contemporary mass media as a kind of brand-new social forces on thestudents cover is more and more big, affecting the university students’ sports life hasbecome an important factor should not be ignored.Contemporary college students’ enthusiasm is bold and unrestrained, pursuitvogue, independent, ideas, knowledge become increasingly active the depth andbreadth of mass media, rising to the sports information receive not only frequentdiversity and each has its own characteristics. This study in extensively solicitexpertise and consulting a large number of documents, questionnaire based onmethods of Guangdong8, the undergraduates’ receiving sports information of thestatus of the investigation, the integrated use of questionnaire, literature data method,mathematical statistics and logic analysis to analyze it and induction, obtained thefollowing conclusions:(1) Guangdong college students with mass media to receive sports informationconditions, receiving media relatively sufficient both traditional media types andcontemporary emerging media.(2) Guangdong college students through the Internet and television receivinginformation channel is not enough, this may be due to smooth school objectiveconditions and the students themselves economic restrictions.(3) Guangdong college students to public media sports information receivingmotivation is endless and same, has many different sports information received themotivation, overall differences act is not obvious. (4) Different media sports information to Guangdong college students broughtabout by the fondness degree and visible (listen) sex evaluation in general are good.But also have a few college students think not and very bad, there are quite a numberof university students have said no reply say and the mass media dissemination ofsports information represented by the "form drab and inflexible,""often bad news"and "helpful to students as the content of the college students is a few small" the mainreason for feeling good.(5) The mass media concerning sports knowledge, physical violence, sportsethics, the worship of idols of the information such as propaganda reports by everyaspect of negative when negative effects, causing Guangdong college students receivesports information these content has corresponding problems.