Distance Education Distribution Supporting Service: The Study Of Employee Professionalism Training

Distance-education (specifically distance degree qualification education) is the alternative option of traditional face-to-face high education, which provides the online education to students to complete their degree qualification education on the digital platform with many conveniences, in terms of anyone, anytime, anywhere, any chapter and any courses. Since 13 years ago, the distance education system in China has offered millions of part-time education opportunities for people in the workplace willing to gain their higher education.The service provided by distance education contains two levels. The first level of services provides students the online courses and studying resources; the second level offers study supporting, online customer services and other add-value services that can help students to enhance their course learning processes to the student, which are provided by distance-education colleges, public service system and branch studying centers. Due to the online course resources' inclusiveness and homogeneity, all students are able to access the online studying service with exactly the same quality and quantity. However, diversities still exist when students access online course resources at different time or place, which are mainly caused by the information processing among different distant-education agencies (colleges, public service system and branch study centers). The different original agency culture and staff professionalism are the main element that cause the diversities above.Currently, the research of distance-education mainly focuses on market penetration and online study resource building. Most agencies prefer to implement the research on the training of teaching groups, instead of the service supporting team.This thesis analyzed the key player involved in the distance education system, from a very creative and new angle. The whole research is based on the study of the distance education college, the public service system, the branch study center and the learner, and focus on the issue of raising distance education service employees' professionalism. Based on the education management theory, education ethic theory and the human resource theory. According to the survey analysis in the primary research, currently, both the primary and secondary research methods have been approached to analyze the problem existing in the current industry service providing group.According to the primary research, currently, both the service providing employee and the service customers in the distance education industry have highly confirmed the significance of the Professionalism. However, the industry employees are still lack of professional relevant training to match the market demand, which showed as low level of professionalism training and management. The reason of those issues above can be recognized as the over profit-focused strategy of education providing organizations, the market profile of distance education industry and the inappropriate application of customer relationship management in the industry. To solve these problems, this thesis will provide two possible directions. The first direction is to focus on the enhancing the importance of relevant laws and the campus culture in service providers' mind. The second direction involves specifying the internal training procedure, which is to approach appropriate training designs to adapt the industry players with different background and profiles.This thesis contains six parts. The first part is the introduction, which briefly indicated the problem recognition, the thesis statement and significance, and research methods. The second part contains the literature review and relevant theories. The third part defines the distance education service providing employees' professionalism and the significance of the employees' professionalism training program. The forth part analyses the primary research result to state the current situation of industry employees' professionalism, and further points out the currently existing problem and reasons. The fifth part designs the training plan for the distance education service supporting employees to enhance their professionalism. The six part indicates the conclusion and summarize the whole thesis.This thesis is a exploring research of distance education service supporting employees' professionalism. Therefore, limitations exist, and they need to be completed and corrected through the further research and practice in the distance education industry.