Study On The Marketing Strategy Of Parents Effectiveness Training Course

As parents is a lifelong career, to have this career and is engaged in the professional people, should let yourself with do parents professional knowledge, let children have been born at the start of the most high quality from their parents accept education until a lifetime.This paper first analyzed the domestic and foreign research status on Parent Effectiveness Training,the conclusion is that the impact of traditional culture, Home about parent effectiveness training this concept is still relatively unfamiliar, The market in the early stage, The domestic market has been in operation for maturation and the formation of the brand is only P.E.T.. Then this paper further on the P.E.T, in markets at home and abroad of the status of the investigation, analysis of the parent effectiveness training course constitution and features of P.E.T., in China's development status etc.,Find the project in first-tier cities promotion is successful, the trained parents also generally reflect the training is very helpful to them, But the promotion means not enough diversity. Next, the questionnaire survey and interviews in the form of Nanchang City0-16parents, including high, medium, low income families to understand, on the basis of this the Nanchang market segmentation, the reasonable selection of target market and positioning, and thus to develop a suitable Nanchang market product strategy, promotion strategy strategy and channel strategy.This paper finally draws the viewpoint is the parent effectiveness training in Nanchang has broad market prospects, if the choice of P.E.T. This brand, the maneuverability is strong, operation modes can be directly copied.But in the promotion of means, but also more suitable for Nanchang market way.Marketing strategy from the renewing people's concept, the popularity of family education is the most importance should be attached to this view.