Study On Internet Public Diplomacy

Internet has Increasingly become an integral part of the the social life in various aspects, such as to disseminate knowledge, to conclude business dealings, and participate the political decisions. The public and transparency of the information have brought the corresponding changes in the ways and stress of diplomatic communications. Different from the traditional diplomacy, it tends to address the issue quickly and directly and contributes to win the hearts and minds of people.Now it has become the new light of the public diplomacy in the international diplomatic area.Our long-term domestic and foreign media as propaganda are not separate, and the international dissemination of the press is limited so that our voice in the international community cannot be heard for a long time. This state of being represented has led to the misunderstanding and distortions of China's image in the international community. With the growth of power and foreign concern of China, it becomes a pressing need for the world to know the true china. In this trend, the public diplomacy has become a hot word in China, and has attracted more concern of the government, scholars, the media and ordinary people.The internet as the most convenient source of the global information flow, has the advantages of low cost, fast speed and colloquial expression, transmitters ignoring their official background, which makes it become the most potential method of public diplomacy. the United States has integrated the advantage of internet technology and the media influence and its public diplomacy is fruitful. As the two largest economy, the partners and partnership between the Us and China become more important than ever before.The two sides also see each other as an important subject in the public diplomacy. China is very concerned of the conduct of the public diplomacy in the united states and feels worried about it, so China has taken a screen for facebook and twitter to avoid the chinese netizens being publicized in the public diplomacy. But this practice itself has become the handle of the US to scold China's Internet control.China has more stressed the strategic importance of the public diplomacy, but in tactical aspect it tends to invest much to improve the official media's ability of international spread. Consequently, the advantage of huge internet users and netizens'positive online express, did not change into a resource in the development of the public diplomacy. Of course, , there are also some risks in the public diplomacy. The increasing cross-border information flows on the internet and network terrorism create new challenges to the world's information safety. For countries where the Internet techonoly is not developed, a boycott of the internet supremacy and protect the information have become a priority. However, the sovereignty of the "good" tides far outweighs the "evil", we cannot refuse it, and active public diplomacy of the internet will be an unstoppable trend.