Dvelopment Of Venus Brand Of Beer

Brand is a common theme, the importance of the brand more and more valued, research into the brand to all walks of life. The beer industry in China market, the brand is playing a huge role. Following on from the Qingdao Beer, Yanjing Beer and Snow Beer after the fourth largest manufacturer Jinxing Beer Group's brand awareness is not as those brands. Venus brand development previously has been the industry as the third mode, which avoids the highly competitive areas in the east, but he moved to the west. But as the market has been carved up eastern and western has become a competition to land, especially the 2010 Venus, the "base"-Henan is Qingdao, snow, Budweiser and other beer companies stationed, Venus brands and brand sense of crisis enhance the need on the agenda. In this case, the development of Venus brand of beer, both on the Venus brand development before a comb, Venus is also an accumulation of the future development of the brand and support.As early as 100 years ago the beer introduced to China, but the real rise and popularity of beer is the past 20 years. This process can be divided into three phases: . the first is the invasion of foreign brands, reform and opening up China's market opening, the huge market potential has attracted many foreign beer brands entering the country, but due to consumer habits have not formed, the foreign brands did not occupy China's market; the second phase of the rapid rise of China's beer business, started to recover some of the old brand launched a series of large-scale expansion, a number of emerging brands actively invest and build factories in the country, beer production gradually oversupply, competition and gradually increased; the third stage of multi-brand, multi-species co-exist, the industry experienced a major reshuffle, the Qingdao Beer, Yanjing Beer and Snow Beer, through such measures as expansion of the formation of a national brand acquisitions, the formation of the first team, leading China's beer industry, while the area around the location of the brand still occupy a high market share. In the second team of beer brands such as Venus, Chongqing Beer, Zhujiang Beer and Harbin beer, they also actively layout of the national market. This paper analyzes the domestic beer market, the overall environment, and from a small Venus beer brand development environment set to study the Venus brand development in the various elements of the development of the larger environment of Venus following the market trend and fashion, the small environment of Venus development from the vertical and horizontal strengths and weaknesses of their own in competition in the beer market, and constantly improve and upgrade the Venus brand.