Research On The Development Strategy Of Venus Beer Group Company Based On Brand Competitiveness

With the continuous development of China’s market economy, the importanceof brand more and more businesses and consumers have concerns in China’s beerindustry market, the brand is playing a huge role in promoting enterprise. Kingstarbeer as China’s beer industry relay Qingdao, Snowflakes, Budweiser and YanjingBeer, the fifth largest beer producer, Kingstar beer brand development and not asQingdao, Snowflakes and Yanjing so mature, there is an urgent need to Kingstarbeer brand awareness for improvement. Kingstar beer brand development path theindustry as " third mode ", which avoid the highly competitive beer industry in theeastern region, the major market for business on the west. But with the increasinglysaturated market in the east, especially starting in2010, Qingdao, Snowflakes,Budweiser beer and other large enterprises have entered the market in Henan,Kingstar beer brand is increasing the sense of crisis, the urgent need for Kingstarbeer brand competitiveness promotion. In this context, this paper Kingstar beer brandcompetitiveness developments and brand development strategy as a research goal,not only for Kingstar beer brand development process a review and combine, butalso for the study of Kingstar beer brand heritage and the development of futuresupport.This paper analyzes the domestic beer market overall environment, and from asmall Kingstar beer brand development environment started to study Kingstar branddevelopment in a variety of elements from both angles of Kingstar beer brandcompetitiveness analysis, and proposed now there are brand strategy deficiencies,and finally on the basis of the aforementioned studies, tried to propose suitableKingstar beer brand development and implementation of the proposed strategyadjustment, Kingstar beer might be able to provide some reference for futuredevelopment and learn.