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Research On The Competition Strategy Of Shandong Qilu SIA Group

Posted on:2012-01-15Degree:MasterType:Thesis
Country:ChinaCandidate:B GaoFull Text:PDF
GTID:2219330338461748Subject:Business Administration
Abstract/Summary:PDF Full Text Request
As China gradually reform the prison enterprises and in-depth, most of the enterprises in Shandong prisons face fierce competition within the industry, competitive environment is very harsh, urgent need to Singapore Airlines Group Company, Shandong Qilu Figure machine set up to integrate with the state " monitoring prices separating "objective to establish Shandong Airlines Group, the company's competitive strategy, the use of internal/external opportunities and advantages of resources to enhance the core competitiveness, which is Shandong Airlines Group must face, is also purpose of this thesis where.In this paper, the theoretical basis of structured learning, ability and resources to school-based school, with the mid-90s after the emergence of new competition theory. According to Moore's "business ecosystem" this new concept, breaking the traditional industry sectors as a precondition to the strategic theory of constraints, is presented for the best view that the ordinary or even obsolete, but for At present, Shandong Qilu built in the early stages of development of the characteristics of SIA Group strategy may be greater than the current international strategy of the most popular even better. Paper is to give the main theoretical innovation has been the field of competitive strategy in the new development of new meaning to the dynamic guidance of the prison after the transformation of corporate social practice, and effectively serve the new areas of business innovation. Born out from the prison were born to the development of such special business to provide a theoretical reference, which has important practical significance.Singapore Airlines, Shandong Qilu paper company as the research object, the integrated use of such enterprises at home and abroad, including research on competitive strategy, SIA Group Shandong competitive environment faced by the external environment, internal resources capacity and other aspects of the situation comprehensive analysis. On this basis, determine the difference between different industries, respectively, a diversified, blue ocean strategy of differentiation and include other strategies, including competitive strategy, and implementation of the strategy from organizations in institution-building, market segmentation, market positioning, development and innovation, human resource management, incentives and other aspects of the degree of elaboration.Papers based on different strategic choices made by the larger space implementation of the strategy focus areas:organizational actions, access coordination, build capacity and structure of organizations, strategy implementation and leadership culture, the establishment of an effective organizational structure, internal redeployment of resources, strengthening of human resources development and management, reform of a system of incentives, Shandong Airlines Group, strengthening the law of economic operation, strengthen the building of enterprise culture, the introduction of high-level management personnel, and other improvements for the evaluation system has also been covered by a proposed SIA Group in Shandong Qilu Strategy based on the emphasis on strategic assessment and control of enterprise managers through performance measures, of the business layer, management and even the general staff and monitoring the implementation of the combination of incentive measures to achieve the greatest degree of business goals. Progress of the implementation and evaluation based on the results of competitive strategy to make reasonable adjustments to ensure the full realization of the business goals, business vision to achieve the greatest degree.
Keywords/Search Tags:Competitive Strategy, Competitive Analysis, Diversity, Differentiation
PDF Full Text Request
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