Tourism Development On Chengdu's Culinary Cultural Resources

The formation of Chengdu's culinary culture is closely related to its long history and especial geographical conditions. It includes two aspects:material aspect and spiritual aspect. Chengdu diet tastes so unique and delicious that it is very popular among people. In the past development of Chengdu's culinary culture hasn't combined cultural resources with tourism planning well. Although there is a large number of catering companies, most of them are distributed scrappily. These catering companies have poor services and management. Besides, they are lack of innovation on publicity and operation. After a questionnaire survey of Chengdu food and drink market, this paper analyzes the tourists' choices on food, dining places and the status of food market. According to the results of the analysis, this paper put forward such measures to develop products as establishing food assessment system, discovering the core of Chengdu's culinary culture and setting a Image of Chengdu's culinary culture. Based on the survey, relating to the local characteristics of Chengdu, as economic and traffic conditions and the people's recognize of Chengdu's food and drink, this paper proposes a tentative plan on the development of tourism product related to Chengdu's culinary culture. The plan is as follows:Firstly, to increase visitors' participation and develop experiential tourism of culinary culture, in which the tourists can make food themselves. Secondly, in order to stimulate visitors' interests, to organize culinary culture festival according to different themes. Thirdly, to establish delicious food landmarks according to culinary culture brands and location, which can help visitors enjoy delicious food easily and happy. At last, carry forward Chengdu's cultural characteristics of the three kingdoms and take advantage of rural tourism, in order to design unique tourism routes of culinary culture and give visitors an unforgettable culinary cultural tourism.