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Research On The Marketing Strategy In Baihui-Yandu Food Company

Posted on:2010-07-15Degree:MasterType:Thesis
Country:ChinaCandidate:T Y ZhangFull Text:PDF
GTID:2219330338465598Subject:Business management
Abstract/Summary:PDF Full Text Request
Baihui-Yandu Foods Co., Ltd. becames a well-known enterprises of Liaoning province through developing appropriate marketing strategies, designing the complete set marketing dissemination plan, establishing the company's excellent brand and expanding the company's influencen in the different development time.whose marketing dissemination plan includs advertising, public relations, sales promotion, event marketing, selling shows and Internet dissemination and develop dissemination purpose, planning principles and options plan for each communication tool. The paper research marketing strategy of the company in the different development time, will carry on the suitable plan to its present's marketing strategy,will provides refers ane reference for the pioneer and the small and medium-sized enterprise, will do does greatly strong provides the reference and the instruction for the company sustained development.
Keywords/Search Tags:Brand construction, target market, market localization, marketing combination
PDF Full Text Request
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