A Research On Marketing Strategy Of A Household Brand In Loudi Market

In recent years, with the continuous development of society, people’s income isconstantly increasing, both for the furniture demand is in quantity or have hithertounknown improvement in quality, the furniture industry has also ushered in thedevelopment of spring. But in the first-tier cities, the impact of real estate control policyand in the fierce market competition, many home furnishing brands have active sinkingmarket, in the two or three line of the city. In the two or three line of the city, along withthe pace of building the national town continues to accelerate, population flow from thecountryside to cities and towns, increase of city population. At the same time, thenational macro-control of the real estate market did not affect the rigid demand for thetwo or three line of the city, to enable consumers to increase in consumer demand forfurniture. How to win in the two or three line of the city’s home furnishing marketcompetition is one of the key issues to consider home furnishing dealers. The A brand isa well-known home furnishing manufacturer, the dealer in Loudi marketing measures tomeet the needs of the development in the fierce competition in the market. The purposeof this paper is to provide the feasible marketing strategy for the A brand homefurnishing in Loudi dealers, in order to enhance the A brand home furnishing in Loudimarketing performance.Paper describes the development of the domestic home industry status and trendsof the integrated use of bibliographic references, interviews, questionnaires and othermethods, by analyzing the development of the home market in Loudi, Loudi Find Abrand home’s main competitors in the combined A brand dealers in Loudi resources andadvantages, the A brand dealers in Loudi SWOT analysis carried out, the use of STPtheory a Brand in Loudi market target market selection and market positioning, and onthis basis to develop a theory of reference7P a brand home in Loudi marketing strategy.In order to ensure the development of marketing strategies to get good use, the paperconcludes with a few assurance measures and recommendations, including updating themarket concept, strengthen the marketing team building, good brand management,strengthen the marketing staff training and motivation and so on.A brand household paper discusses the marketing strategy in Loudi explore notonly as a result of A brand home market in Loudi basic practical guidance for marketingcan also be home to other similar brands in the second and third tier cities in marketingactivities play a reference role.Finally, the effect of the implementation of the marketingmix strategies were expected.