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Research On The Appraisal Of Companies In Railway Stations Based On Topsis Method

Posted on:2012-05-31Degree:MasterType:Thesis
Country:ChinaCandidate:J XieFull Text:PDF
GTID:2219330338467659Subject:Business management
Abstract/Summary:PDF Full Text Request
At present, the railway join in the fastest growing and most the most effective period in China, the China's railway modernization is in a new historical starting point. With the development of railway construction, the Railway Station has also been more attention. The Railway Station is also in the large-scale of renovation process and expansion process. With the improvement of living standards and high-speed rail operation, the Railway Station has a large flow of people. Due to the enormous flow of passenger, the Railway Station has a large amount of information flow and cash flow. The station business circle has a very strong purchasing power and business atmosphere, the commercial trend is increasingly obvious, it strongly attracts the attention of many businessmen. On the other hand, the evaluation and selection of the business company is a regular work in the leasing management, their conduct directly affects the passengers'interests, the railway diversification group's income and the railway station's image. So the methods which could be use to choose the most appropriate company out of so many candidates have important sense. Not only for improving the efficiency of the leasing management, but also for avoid making mistakes, it can also ensure that the investment job is being done in a fair and open condition.The main purpose of this paper is analyzing the principle of leasing management both on shopping malls and the professional market, summarizing the principles of the existing railway station at home and abroad. It takes the Qingdao, Wuhan, Changsha and Wuchang station's performance for example, constructing the index system of evaluation for the medium-sized Railway station. The index system contains three dimensions:the corporate's strength, the goods and the willingness to cooperate. It is made of by 11 secondary indicators: the registered capital, business scale, business experience, corporate reputation, organizational management; price levels, service levels, produce features, fast response time; enterprise's development strategies, and the principles of corporate site selection. For each railway station has different circumstances and different positioning, the quantitative indicators are obtained through contacting the businesses.the qualitative indicators are determined by expert scoring, and quantitative objectively by the entropy method. The both determine the weight of secondary indicators. AHP method is be used to determine an index weights, this paper select TOPSIS method to establish a comprehensive quantitative model for businesses select and evaluation in railway stations. Finally, the Chengdu Railway Station catering industry is be made an example to exercise the leasing process. The evaluation showed that the fast food industry's top composite scores were:KFC, Dicos, Liaopaigu, Kung Fu and CSC. Details of the evaluation process reflect the steps and the basic principles in company's evaluation. The business judging is quantified to guide the work of the leasing management. It also provides the reference information for those company who want get in railway station, it can help them revise and modify themselves.
Keywords/Search Tags:Railway Station, leasing management, evaluation index, TOPSIS method
PDF Full Text Request
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