Study On SNS Advertising Value And Business Strategy

As a master of the era WEB2.0, SNS has launched three waves of development tide on the Internet, changed the network advertising development pattern , and changed people's lifestyles to some extent. SNS site, especially the real-name SNS website that gathered a large number of high-quality users,is becoming a online upstart,which attracted worldwide attention bewteen industry and academia. With the wave of SNS is gradually cooling and people is bacoming rational,it is vital to SNS website that profit model will succeed in or not. Online advertising, value-added services and associated web games are three major sources of income SNS website at the moment.Online advertising as the main source of income,it is related to the success of its profit model, which makes researching the advertising value and business strategy to SNS has vital realistic significance.Analyzed previous studies on the basis of SNS websites, in order to obtain first-hand survey data is based on the integrated use of sociology, communications, advertising and marketing knowledge of theories of value and the SNS site advertising business strategy for its development a more in-depth study.SNS site has a large number of users in addition to, but also has relatively high reliability, user homogeneity strong, frequent interaction, high spending power and strong adhesive qualities, these characteristics determine the SNS site has a high advertising value , is a fledgling, but can not ignore the huge advertising platform. Although the advertising business at this stage SNS site encountered some difficulties, but through questionnaires and document analysis to that audience acceptance of SNS site advertising is still high, so as long as we think of ways to change the SNS website advertising business strategy, SNS site advertising value will be more businesses and audience recognition. Finally, SNS website operators from the perspective of the proposed mining site advertising value SNS, SNS site advertising business to improve the plight of the four strategies:First is to grasp the industry essence, innovating SNS website operator mechanism;Second is to integrate a variety of advertising models, providing more choices,Including control and optimization of hardware advertising, in-depth development of product placement, advertising and interactive development experience to carry out word of mouth marketing;Third is to integrate other social media,building Social media marketing all-sided platform; Fourth is multinational joint efforts, improving the measure of SNS advertising value. To build SNS is a comprehensive advertising management project, first and foremost, we cannot only serve SNS as a revenue generating tool , moreover,it is a business and communication platform between users and third parties,with a powerful driving force to achieve a good effect, and pouring into powerful motivationfor the development of SNS.