Research On Marketing Strategy Of DTV Media Company Limited

With the advent of the Internet Era,All the media under the background of the media in the fierce competition in the market situation.Has been in the leading position in the media of TV advertising industry,the "leading" status has also been the impact of advertising in other media,continued tightening competition environment under the condition of the television advertising industry should seize the opportunity,how to break the bottleneck,gradually win in the severe competition in the industry is,scholars have been unremitting study subject.In this paper,DL television under the jurisdiction of the DTV Media Co.,Ltd.as an example,the DTV media Limited,as well as the significance of this study,domestic and international research status and research technical route briefly introduced;secondly,the relevant theory of media marketing made to explain;again,the internal and external environment and competitiveness DTV Media Co.,made a detailed analysis;finally,this paper proposes a DTV media company in the market competition should be taken with the implementation of the marketing strategy,and also puts forward some safeguard measures to ensure the smooth implementation of the marketing strategy,To better promote the survival and development of DTV Media Co.,Ltd.,And set up a good example for the TV media enterprises that have similar business operation.