Research On The Strategic Choice Of Li Feng Company

With the further acceleration of economic globalization, market competition has also increased, survival and development of enterprises face more and more severe test. How in the increasingly fierce market in an invincible position? A lot of theory and practice of proven business system planning and management strategy in the midst of its operating environment to obtain sustainable competitive advantage in an effective way.Li Feng Company is a small force of building steel structure companies. At present the company in which the front edge very competitive industry environment, the construction in Hunan Province alone there are hundreds of steel companies. Due to lack of solid financial strength and technological power, in fierce competition situation, future development of force front company is facing severe challenges. How to get rid of difficulties, sustainable development is the force of front companies need to seriously think about.In this paper, the background of real cases, applied empirical methods to analyze the power of front companies in the past and present environment of corporate strategy and future into question the company's strategic choice. First, the Pegasus Group, which analyzed the overall strategic environment and introduces its flagship product, the market situation, product composition and status of the entire industry. Secondly, the use of marketing in the SWOT analysis, analyzes the power front the company has strengths and weaknesses, opportunities and threats. SWOT analysis of again, according to Pegasus Group developed a strategic choice of location, in the development of strategic positioning on the basis of the corresponding strategy and tactics. Finally, according to corporate strategy, competitive strategy to set up enterprises in the corporate brand, design and construction, marketing, human resources, financial management functional strategies in five areas.In this paper, and strategic management, strategic choice theory, from the company to respond to competitive challenges of their own development and the angle of Weili Pioneer developed proven strategies. This results not only for the further development of Pegasus Group provides a useful help, but also for building the steel industry to develop strategies of other companies have some reference value.