The Development Strategy Of ThyssenKrupp-Angang New Steel Galvanized Steel Co., Ltd

ANSC-TKS Galvanized steel CO. Ltd is a joint-stock company which built by Anshan iron and steel group corporation and ThyssenKrupp Stahl from Germany, the company has ten years of history, we have achieved some successful experience, but we still met some problems. How to make company keep competitive superiority and make more development in austere market competitive environment is what a company leader needs to affront.This thesis states the company’s internal situation and market environment based on the actual situation of the company through a large number of investigations. We use the method of SWOT to study the company’s operating process according to the necessity of the company’s strategy development. Through the macro environment and industry environment to the enterprise analysis, it is concluded that the enterprise is facing the opportunities and threats. We get the advantages and disadvantages of the company through the analysis of the organization structure, resource conditions, marketing ability, production management and product quality. Thus we sum up the key problems existed in the company and work out the corresponding solutions. On the basis of using the theory of strategic management and human resources management, we establish the objectives and priorities for the development of the company. We conclude the company’s development strategy from the optimization of organizational structure, strengthening the allocation of resources, enhance the marketing ability, strengthening production management and improve product quality aspects in-depth analysis. so as to further strengthen the management of the company, optimize the allocation of resources. Finally this thesis comes up with some measures to ensure the implementation of the company strategy development. It can be used avoiding risk, increasing service management, constructing the enterprise culture and other methods to protect the development of the enterprise in the future.This thesis could make some contribution to the company development and enrich the study of strategy management theory.