Application Study Of Competitive Intelligence In Chinese Real State Enterprises

Real estate industry is closely related to other industries and daily life,and it has become to maintain sustained and stable growth of new pillar industries. From the 1990s of 20th century to now, Chinese real estate enterprises have developed from planned economics to market economics ,and they are developing rapidly. Since the abolition of welfare housing in 1998, China's real estate industry began to fierce market competition stage. With the development of marketization and cut-throat competition, such as Evergrande Real Estate Group and China Vanke Co., Ltd., domestic real estate enterprises are developing to comprehensive enterprises, which are dealing with real estate exploitation, sale and so on.The study train of this thesis is to analyse the competitive intelligence application practice, and to analyse the main problems and to put forward some suggestions in Chinese real estate enterprises. This thesis consists of 5 parts.Part 1: The presentation of this thesis. This part includes the competitive intelligence application practice, study status, study train, study means and innovation.Part 2: This part summarizes the development and characters in Chinese real estate enterprises. Then it begins to analyse Chinese real estate enterprises'demand of competitive intelligence application and the main impact factors under the circumstances of network and market economics.Part 3: This part analyses the significant impacts of competitive intelligence application in Chinese real estate enterprises with some cases. The impacts include identifying and tracking the competitive adversary, keeping away the circumstance threat, tracking key technology, making main competitive strategy.Part 4: This part analyses the main problems of competitive intelligence application in Chinese real estate enterprises, including the competitive circumstance, the competitive adversary, the competitive item and the consumer.Part 5: This part put forward some suggestions on competitive intelligence application in Chinese real estate enterprises with the Evergrande Real Estate Group. The suggestions include enhancing the competitive intelligence application consciousness, analyzing rightly the competitive circumstance and the competitive adversary, optimizing the competitive item according the demand of consumers, collecting more adequate information, exploring and application more analysis means, strengthening the competitive intelligence management, and perfecting the competitive intelligence system.In the end, this thesis is summarized, and the deficiency is also pointed out. Then this part put forward prospects of the development of competitive intelligence application in Chinese real estate enterprises.