Competitive Intelligence For Real Estate Companies

The real estate is a new developing pillar industry of our country, playing a very important role in national economy, has already become key point of spuring the domestic demand , promoting the economic growth.with market competition becoming fiercer, the function on enterprises of information is shown especially day by day, whether there could be advantage own by the key factor which becomes enterprise's victory or defeat of information. Different from general enterprise, the business activities of real estate enterprises are easier to influence by the fact that the state policies are adjusted and controlled, the risk is bigger, so, real estate enterprises introduce the information idea of the competition, setting up early warning mechanism, reduce the risk of its every operational activity, competitiveness and brand influence power of improving enterprises have been already extremely urgent.This thesis passes the study on the information theory of the competition and real estate business administration, will compete for information and real estate business administration to conbine together. First of all, on the foundations of the procedure and characteristic developed in the project of analysing real estate enterprises, expound the fact that real estate enterprises introduce the necessity of the competitive strategy; Then, study the range of enterprise's competition intelligence work of the real estate and describe the function on enterprise's strategic policy of the real estate of the Competitive Intelligence; The third step, study the workflow of real estate enterprises, and describe the concrete content of enterprise's competition intelligence work of the real estate by way of case analysis. Will compete for it in the vocational work that the information introduces real estate enterprises , will inject new vigor into enterprise's better development of the real estate.This thesis has used summing up, analyse and comprehensive research approach of documents; Research approach of the case; Real example method of the case; Finalize the bid than many kinds of research approaches , such as ultra method ,etc. Innovation reflects in the following respect mainly. Combine the application to study Competitive Intelligence of real estate trade; Analyse and research the Competitive Intelligence in enterprise's strategic policy of the real estate to support, will compete for the information to link to the strategic policies of real estate enterprises , will study the application of the Competitive Intelligence in terms of strategic policy.