The Study On The Exploitation Of The Cultural Tourism In Yanbian Korean Autonomous Prefecture

With the development of world tourism and improving the quality of tourists, at present the demand structure of the people to tourism products has a very big change. Tourists are paying more attention to the culture, characterization and participation of the tourism products. Cultural tourism activities as high-level tourism activities of pursuing knowledge, obtaining spiritual and intellectual levels high-level satisfaction are more and more loved by general tourists. It will be the development direction of future tourism.This paper applied the methods of the empirical research. It is based culturology, ethnology, tourism geography, tourism economics, marketing and som science theories. It analyzed and discussed the development of cultural tourism in Yanbian Korean Prefecture, put forward the developing strategy and work that should do in the main parties providing the reference of promoting the development of cultural tourism in Yanbian area, in order to promote the balanced development of the tourism, protect and inherit and develop culture industry of national features. The development of ethnic culture industry promote the development of Yanbian area and change the statusquo of "KongDongHua" in the area to develop the minority areas quickly and promote the development of national regional coordination pace harmoniously.In this paper, at first I analyzed and summarized the domestic and international cultural tourism and defined the related concepts of the cultural tourism. This paper studied on the domestic and international cultural tourism research statusquo and shortcoming. Then I made some analyses and discussion on the geographical context in Yanbian area. I analyzed the natural geographical background, historical and cultural background, modern folk culture and infrastructure. These have some impact on regional tourism resources and tourism; summed up the geographical context extracts in Yanbian area, determine the developing direction of cultural tourism. Thirdly, I made the investigation and analyses on the tourist market'in Yanbian.area. According to the questionnaire to understand the attitude of the cultural tourism in Yanbian area and views and needs of the cultural tourism projects that has the regional characteristic in Yanbian area, and select the tourism projects of the Yanbian cultural tourism that should be created. Fourthly, from different angles to analyzed the statusquo of developing the cultural tourism resources in Yanbian area and found the problems in the development of the cultural tourism in Yanbian area. Put forward the marketing solution and developing idea correspond according the existing problems. The key is the development of rich ethnic characteristics, the serialization of cultural tourism products, broaden the cultural tourism market, create special cultural tourism brand. Fifth, study on participating the development strategy of the parts participate subjects in the cultural tourism development of Yanbian Korean Autonomous Prefecture. Finally, the paper summarizes the research and prospected.Based on the above study, the cultural tourism resources of Yanbian area with the large number, high level, features prominent features, has great potential for development. So we should be focus on developing some strong national characteristics, highlight the advantages cultural tourism products, such as Korean customs, Changbai Mountain culture, border culture, Bohai culture, religious culture and modern revolutionary history culture ect. Focus on exploiting and widening cultural tourism market, creating special culture tourism brand.