The Development And Research Of Culture Tourism In Gannan Tibetan Autonomous Prefecture

The development of tourism generally keeps abreast with the progress of the mode of production and the way of life. Human economic activity in the world today is developing toward the experience economy after it has experienced the agricultural economy, industrial economy and service economy. Tourism is a vital part of the experience economy and cultural tourism has been the trend of world tourism development. The major trend of cultural tourism development is the combination of ecology and culture, whose symbol is to include and highlight humanistic taste and humanistic charm with emphasis.This paper which is based on the theory of tourism, tourism geography, tourist culturology, tibetology and marketing, evaluates and researches the exploitation of cultural tourism in Tibetan Autonomous Prefecture of Gannan synthetically by empirical approach. This paper puts forward the development strategy in order to excavate the connotation of cultural tourism resources in Gannan Tibet area, explore the new development mode of tourism in Gannan Tibetan Autonomous Prefecture, and provide some reference for creating a new situation for cultural tourism in Tibetan Autonomous Prefecture of Gannan. This is to promote the cultural tourism development in Gannan Tibetan Autonomous Prefecture with the development of ethnic culture, and then promote the economic development of ethnic minority in Gannan Prefecture and promote the harmonious development of the regional society.Firstly, this paper analyzes and summarizes the correlation research of cultural tourism at home and abroad in recent years, and puts forward the research basis and research content of this paper according to the current research status of cultural tourism. Secondly, this paper analyzes the natural and historical conditions of the cultural tourism resources of Tibetan Autonomous Prefecture of Gannan, Thirdly, Classify cultural tourism resources in the region, and conducts an evaluation on the developed cultural tourism resources of Tibetan Autonomous Prefecture of Gannan from different perspectives thus figuring out the quality, scale and level of the cultural tourism resources in Tibetan Autonomous Prefecture of Gannan. Fourthly, this paper analyzes the development status and issue of cultural tourism in Tibetan Autonomous Prefecture of Gannan Fifthly, this paper images the cultural tourism development strategy of Tibetan Autonomous Prefecture of Gannan and puts forward some concrete measures. Finally, this paper comes to the conclusion and summarizes the innovation and deficiency of this paper, and proposes the prospect to the exploitation of cultural tourism in Tibetan Autonomous Prefecture of Gannan.