Yanbian Korean Autonomous Prefecture Tourism Image Communication Strategy

Each of the autonomous prefectures,mostly in non-developed southeast coastal areas,their level of economic development is not high,but because of the unique geographical location and folk features,has abundant tourism resources,and even the formation of word of mouth brand business card.Today,however,each Autonomous own tourism image building and communication has suffered a variety of congenital and acquired deficiency restrictions,pending the analysis optimized for their specific circumstances by theories of modern tourism marketing strategy and communication studies.As China's Yanbian Korean Autonomous Prefecture border town,backed by the world-famous Changbai Mountain tourism brand,also has a strong Korean folk customs,and its potential for tourism growth are not to be underestimated.However,due to the angle of brand marketing and tourism communication,marketing communication of its inherent problems are more prominent.Whether it is the spread of choice under the guidance of the government,the development of tourism as a whole is insufficient,inadequate,and the application of new media resources into primary industry,which greatly limits the expansion of the Yanbian tourism brand influence.And this series is not a problem unique to the Yanbian Korean Autonomous Prefecture,Autonomous Prefecture of China's ethnic minorities there are different levels of authority misallocation slow tourism development,cross-regional spread of tourism products and the plight of lack of integrity issues.To solve these problems,the author proposes a reasonable position from the image of tourism,cultural tourism development priorities,strategy optimization and dissemination of new construction and other media channels to respond.We hope to shallow analysis,and Yanbian Autonomous Prefecture of ethnic minorities to promote the dissemination of tourism image that draw.