The Research Of Postal Savings Bank Changde Branch's Marketing Management

Since joining the WTO, China's domestic financial system reform further deepening financial globalization, international financial crisis of China bank more and more influence far-reaching. Meanwhile, all kinds of foreign commercial bank in succession to join China's banking competition, with domestic commercial Banks waging fierce market race, bloating already competitive domestic banking market becomes more cruel. The major domestic commercial Banks are in improving the original marketing management mode or explore new marketing management mode, implement a better marketing strategy, positive change financial products and services way to fight in the huge market competition pressure preempted certain market share and realizing sustainable and stable development.China's postal savings bank changde branch should be in this gradually serious competition environment foot and development at home and abroad, it is necessary to commercial Banks of beneficial experience in marketing, improve marketing level and prefecting marketing plan. Based on finance and marketing of basic theory as the theory basis, linked China's postal savings bank changde branch of actual situation, from its existing marketing situation, starting to have the problems through research and analysis, the market localization, the marketing strategy selection, customer relationship management, etc., and puts forward related Suggestions and proposals to improve China's postal savings bank changde branch in changde in the financial market position and market share and promote its steady development.