Study On The Service Marketing Strategy Of The Postal Savings Bank Of Ningjin County Branch

With the gradual opening of China's banking industry,the development of Internet finance,and the increasing number of banking institutions,the domestic banking industry is constantly facing new opportunities and challenges.As the most developed county in Xingtai,Ningjin County has a good foundation for industrial development.State-owned commercial banks and other commercial banks are widely distributed,and competition in the financial sector is extremely fierce.In the face of competition,how the Postal Savings Bank of Ningjin County Branch combined its own characteristics,improved service marketing,raised service quality and market share,and promoted profit growth has become an important issue faced by the Postal Savings Bank in the development process.In recent years,the Ningjin County Branch of the Postal Savings Bank has firmly established the concept of strengthening service marketing awareness,built a financial service platform for rural small and micro enterprises,and innovated ideas for financial service models,giving full play to the main role of rural finance and assisting the economic and social development of Ningjin County.,And new rural construction.Through the current economic background,the paper adopts literature surveys and case analysis research methods.It mainly uses commercial bank service marketing theory,7P marketing theory and relational marketing theory to summarize the service marketing status of the Postal Savings Bank of Ningjin County Branch and analyzes the postal store.The bank's branch in Ningjin County has a series of problems in service marketing and has proposed suggestions and safeguard measures for the bank's service marketing strategy.Including the establishment of a customer-centric service marketing concept as the orientation,the implementation of differentiated marketing of customer service,the establishment of a diversified marketing channel,the foundation of relationship marketing,the implementation of internal marketing strategies,and the development of a versatile service marketing staff to solve the problem Many face bottlenecks.At present,with the intensified banking competition and the emphasis on service marketing,papers on bank service marketing as the research topic are more common,but they are more pertinent.They are directed against county-level postal savings banks and combine the county's specific economic and environmental backgrounds.No.My dissertation proceeded from reality and studied the service marketing problems and the formation reasons of the branches of the Ningjin County Branch of the Postal Bank of China.This is an innovation of this paper.The study of the thesis is of great practical significance for consolidating the position of the postal bank Ningjin County Branch in the county-level banking financial sector and further playing a good financial support role in the “three rural issues”.Only this Xiang can create regional characteristics.The state-owned large-scale retail commercial banks.