| Ice & snow tourism is an important part of the winter tourism, based on ice & snow resources as the main tourist attractions, with snow and ice culture as connotation, use ice & snow sightseeing, ice and snow sports, ice & snow vacation, ice and snow festival, ice & snow entertainment for extrinsic manifestation of experiential tourism activities. Ice & snow tourism is extremely participating, experiential and excitability; most of ice & snow tourism products have a long time to stay there, higher tourism consumption and high revisit rate etc. Ice & snow tourism attracts young tourists very much, which plays an obvious role of drive the economy of regional tourism.With the popularization of ice & snow tourism promotion, ice & snow tourism starts to become the new topic of regional tourism economic development. At present, China's ice & snow tourism has entered a rapid development period. The domestic northeast three provinces, around Beijing, Inner Mongolia, Sichuan, Xinjiang to have already started developing ice & snow tourism, among them, the ice & snow tourism development in Heilongjiang province is the best, the image of "the world tourism province", "popular ice & snow tourism city", "ice engraving city" has been established, and has formed a three tourism product system of snow scenery, ice & snow art, ice & snow holiday.This paper describes the overview of ice & snow tourism development in Xinjiang and based on tourism in Xinjiang to carry out the analysis of resource conditions, summarizes the characteristics of Xinjiang ice & snow tour resources; then carried out on the ice & snow tourism in Xinjiang to carry out the major areas of market and product description of the status quo, which priority in Urumqi, Altai market supply situation to qualitative analysis. For market consumption, it is combine the market research to quantitative analysis; then using SWOT analysis to analyze the development of ice & snow tourism's internal strengths and weaknesses in Xinjiang and external opportunities, threats, then make a strategic match with the selection made on this basis. In the end, it proposed strategies and suggestions of development of ice & snow tourism in Xinjiang. |
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