Research On Consumerism Under The Chinese Context

Consumerism which originates from"the western consumer society"isinfiltrating all levels of Chinese society.Promoted by the mass culture and media,ithas been and is being influencing people's consumption behavior,consumptionattitudes and life style.This paper takes"Research on Consumerism under theChinese Context"as the title and does research on consumerism under the Chineseenvironment.As a theoretical study of Consumerism.In contrast of China and Westernsociety,this paper mainly grasps the research history and development course ofWestern Consumerism,summarizes the unique character of Consumerism research inChina,that is,systematic analysis of Consumerism and the related theoretical issuefrom these points of view:the social conditions of Consumerism study,the culturalenvironment,the necessity,etc.Theoretical Study of Western Consumerism is basedon deep social realistic foundation (like relatively perfect structure of consumptionsociety)and rich social thoughts(like different consumption thoughts and views byvarious scholars in different disciplines).Then it shapes,develops and prospers.Asimportant thought resource,it has reasonability and intercommunication for ourresearch on Consumerism under the Chinese Context.Consumerism in now Chinais developed under the influx of Western Consumerism and domestic developmentismawareness,etc.So the study has a unique meaning.Based on the nature of Marx'stheory of consumption,commodity fetishism theory,people's alienation,culturalsignificance consumption and other ideology and theory,combined with WesternSemiology theory which is an important theoretical tool to criticize Consumerism andChinese traditional consumption thoughts,the thesis does dialectical thinking onConsumption behavior under the Chinese Context.As a practical stufy of Consumerism.At this stage,impacted by WesternConsumerism,Chinese people's daily life mainly manifests the character of luxuryconsumption,excessive consumption and no-track consumption;Led by theconsumerism,in the course of the mass culture's localization,the public changes toconsumer,and the mass culture is consumerized.it digests classic,consumes history.From the"mouthpiece"to industry,the evolution of the media shows that the center of the media is changed from the maintenance of political legitimacy to the shape andlead of consumer and guide the consumer up in the media and consumerism in therelationship between stage of prosperity,to resolve the consumerize of mass mediaand consumerism in media.Consumerism as ideology.Ideology of consumerism origins from the pursuit ofproliferation of capital.In the symbolized world built by consumerism,human beingis coded into a no-sens consumer.There is identity identification and valueidentification crisis in the course of crazy consumption.this paper explores the impactof Consumerism on the construction of main body and the social mainstream ideologyin the eye of real life.To transcend Consumerism.To construction sustainable consumption which isboth adapt to of current economic development level and people's spiritual needs isrational return to the way of life and survival influenced by Consumerism.The paperdiscusses the possibility to transcend Consumerism from the two aspects:re-construction of the public field of media and the return of the mass culture.