Study On The Ability Of Anti-financial Crisis Of Famous Enterprises

The contribution of brand evaluation to China's own brand-building and economic construction is no doubt. But since the introduction of Chinese famous brand evaluation in 2001, constantly heard voices of doubt. The"San Lu milk powder incident"ended the national inspection system. The financial crisis during 2008 provides a good study opportunity to verify whether brand enterprises are real good brand. In order to provide a reference to whether the state and government keep the continued implementation of brand-evaluate, provide proposals against the financial crisis. This paper focuses on the anti-crisis capacity of enterprises to commence the study.First of all, we analyze the impact way of financial crisis to enterprises, including market factors, economic factors and supply chain businesses. We propose the definition of the ability of anti-financial crisis, analyze the nature of it. At the same time we analyze the internal factors of the anti-financial crisis which includes business property, business management, technology innovation, management innovation. Based the results of financial performance indicators, we use a positive rate of change in financial performance indicators to build the ability of anti-financial crisis index system. Then, use clustering, four single evaluation ways and the best combined evaluation to evaluate the ability of anti-financial crisis of textile industry. Find own China-Brand against the financial crisis better than ones of own Jiangsu-Brand. It reflect the national brand-evaluate is a real good brand.Finally, build the principal component regression model, model results show that the affect of anti-export factors is larger, as well as by corporate management and business innovation capability significantly, and enterprise management capabilities dominant influence. Management factors that influence from strong to weak are measurement, analysis and improvement, leadership, strategy, customers and markets, human resources, process management.