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The Research On Developing Strategy Of HS Corporate

Posted on:2012-05-14Degree:MasterType:Thesis
Country:ChinaCandidate:X GaoFull Text:PDF
GTID:2219330338499879Subject:Business Administration
Abstract/Summary:PDF Full Text Request
In recent years, with the Chinese government's increasing emphysis on information security and the fast development of the IT industry, there comes a huge commerical opportunity in the information security market. To catch the opportunity in this fast growing market, a large number of IT companies chose to focus on information security. HS is a newly established local information security service provider. Facing severe competition from large and small players, HS management team understand that the top priority for the company is to select suitable projects and create the value for the company.The main purpose of this thesis is to create a strategic managment framework and a solid development plan through the analysis of the company strategies since its establishement. Such a framework and plan will not only provide a clear direction to HS's future development, but also will serve as a meaningful reference to other small companies which face similar market situation and challenges.This thesis started with the background and sinesssignificance of HS's development strategy. After a detailed review of the information security segment in China, this thesis continued to analyse the information security providers in the context of current market situation, development trends, and competitive landscape; it also assessed HS's resources and capabilities, and developed a clear understanding of HS's internal value chain. Based on all these analysis, this thesis then laid out the development strategy for HS. At the end, it also provided suggestions to deal with the potential challenges that HS could face when implementing such strategy.
Keywords/Search Tags:Information Security, Stratagy of the company, Small companies, Coo-value Chain
PDF Full Text Request
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