Small And Medium IT Enterprises Of China Information Security Industry Services Marketing Research

This research design was a case study of Beijing OPTIT Tech Inc to analyze Macro and Micro environment of China Information Security industry, to make a competitive environment analysis of small to medium-size service enterprises. To declare OPTIT Tech’s current business model, continuously developing strategy and problems. To study OPTIT’s strength, weakness, opportunity and threats, following up with competitive strategy and accurate market position. Based on existing investment strategy, competitive strategy and market position, to find out core competency and make appropriate service marketing strategies.The study used both qualitative method and quantitative method to illustrate research questions, and used multiple methods to collect data include:questionnaire survey and documentations review. To analyze questionnaire data with statistic method and Porter’s five forces model and PEST model. Finally based on study results, come up with marketing strategy and core competency through7PS, STP model, and Porter’s competitive strategy.Small and medium-sized service enterprises are taking good opportunity in excellent market environment of China information security industry. OPTIT Tech owns many years of service experiences on government, military and finance. And work hard on talent pool reserved. So that OPTIT Tech is able to block competitors in its dominant industry, to make successful business strategy change by minimized treats, and come up with different core competency.