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Business Plan Of Galasy And Green Dike Of Henan XX Real Estate Co Ltd

Posted on:2012-06-15Degree:MasterType:Thesis
Country:ChinaCandidate:Y D NiuFull Text:PDF
GTID:2219330338957807Subject:Business Administration
Abstract/Summary:PDF Full Text Request
The Company is mainly engaged in real estate development, organizational structure scientific, rational, founded seven years,development of a large number of real estate development projects, and accumulated a certain amount of capital and power, in order to build the company's strong brand and enhance the high-end corporate image, developing the Galaxy Jade embankment landing in Zhengzhou, the company projects an inevitable choice. Project is located in Zhengzhou City, North, covers an area of large, rich cultural atmosphere, are included in the city reconstruction project of city planning. The plan focused on the operation of the project to be fully on the careful arrangement and look forward to the prospect of a project. The current real estate control policies into the intensive period, the state and local governments, a series of market regulation policies, effective curb investment and speculative demand, the current real estate market has brought no small vibration, Zhengzhou City, foreign population, Mobility, rigid demand for housing has become a mainstream consumer demand, around the current market demand should provide the appropriate product development is the key to the operation of the project. The plan from the project implementation and use of the advantages, disadvantages and response, opportunities and threats and to avoid use and other aspects were discussed, indicating the need for the operation of the project, accounting for the removal and resettlement significant proportion of the total investment and the removal and resettlement The social significance of the project plan describes the program of resettlement plans, strengthen communication and coordination from the resettlement work to the requirements and implementation steps are described in detail. Macro-control policy based on specific special needs of the project a clear positioning, market positioning is a high-end suburbs of the Central Plains Humanities broader market, the current market conditions for the rapid sale of products is the focus of the project operation, must focus on a detailed analysis of target customers, combined with Demand characteristics of the current market characteristics and needs of target customers and analyze consumer psychology, the target customers of the lock. The positioning of the market price of the project ideas are described, at different stages of the sales prices of different marketing strategies that made some of the real estate units under the control of the design from product positioning and increase the proportion of commercial real estate development and other aspects of the detailed Shows the potential to meet the needs of target customers. In the project promotion and marketing strategy to promote the case from the project name, the concept of concise theme, the overall idea of marketing and corporate image recognition system, a detailed plan for the promotion of specific steps that illustrate Ten operable marketing strategy . Describes the project specific advertising media advertising strategies and media mix, and sales center within the feature set packing and made the necessary arrangement. Pointed out that the copy of this creative project ideas. Standing financial analysis point of view, on the instructions from the funding needs of the project financing, project return on investment analysis of the real estate costs and replacement housing costs, according to the plan to calculate the final value of the project, analysis of the project and investment in the final total profit margin, from the detailed description of these aspects of the operation of the project's business plan,the method of operation of the real estate projects, angles, steps made specific note, with the description, analysis, market research and data analysis methods demonstrated the operation of a complete program of the project, financial and investment analysis to demonstrate the operation of this huge project Business investment return and economic value, describes the important social benefits of the project, which shows the feasibility of the operation of the project, the importance and feasibility.
Keywords/Search Tags:Market Analysis, Project Location, Marketing Strategy, Risk Analysis
PDF Full Text Request
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