Marketing Strategy Analysis Of A3 Project For Tangshan DS Corporation

With the global economy has gradually become integrated today, the real estate industry has received much attention. Now real estate is not only affecting a single regional economy, but also affecting the development of all walks of life. Embryo from the formation of the real estate industry, has now been through the course of three decades, during the course of development, China's real estate can be gone through three dog day. In a socialist society with Chinese characteristics, China's state-owned land, the development of real estate industry has its unique characteristics. At the national macro-control under the influence of the real estate industry is a step by step toward specification. Overall quality of China's real estate companies are also working with international practice. The real estate market from the seller to the buyer's market transition. Real estate marketing model also undergone great changes.This article on the Chinese Real Estate Market in the development of an integrated paper, based on analysis of the development process of China's real estate industry and current situation, and through detailed market research and data analysis, marketing, real estate market in Tangshan region, the status and future development trends are analyzed, from the social, development of high and consumer perspective of the real estate market in Tangshan.Finally, in a consolidated basis of the analysis, development of the Tangshan A3 project marketing strategy, through specific case, will combine theory and practice, as the A3 project proposed the development of a unique marketing ideas.