The Study Of Tourism Development Stategies Of Suzhou Ancient Villages

Tourism is one of the important components of people's lifestyle in modern society. As tourism consumption demand changes, the ancient villages as a kind of unique tourism resources, has a great value in tourism development and utilization. The ancient village tourism has increasingly become the focus of the rural tourism. Suzhou is not only with the most ancient villages in Jiangsu Province, also has the only two state-level historical and cultural villages in Jiangsu Province, has become an important rural and cultural tourism scenic region. This paper takes the ancient village tourism development as the research object, which based on the evaluation of the present situation of ancient village tourism development. It focuses on analyzing the leading factors which affect the ancient village tourism and the development strategies, and to different types of ancient villages choosing tourism development strategies planning research. This paper is made up of four parts.The first part is the introduction and literature review. It defines the related concepts of the ancient village tourism, reviews the process of domestic and foreign tourism planning, combings the related theories and practices of domestic and foreign ancient village tourism.The second part analyzes and evaluates the present situation of Suzhou ancient villages and the tourism development. It summarizes the distribution characteristics and the main types of Suzhou ancient villages, and systematically analyzes its present situation of tourism development, the successful experiences, existing problems, the threats and opportunities.The third part discusses various impact factors and development strategies planning of Suzhou ancient village tourism development. It not only generally analyzes the impact factors and development strategies of ancient village tourism development, but also analyzes the leading factors and plans the leading development strategies of the tourism development of ancient villages with ecological culture, ancient dwellings and traditional styles.The fourth part is the case empirical of Suzhou ancient village tourism development strategies planning. According to the division of three tourism development types of Suzhou ancient villages, it analyzes the resources occurrence, development goals and development strategies planning of the ancient village tourism development.