Property Management Compang Strategy Development Study

Today, economic and social developed at top speed. To ensure the sound development of enterprises, enterprises need to correctly recognize and grasp the general social situation, furthermore, it must be understand condition of himself, thorough analyses the industry environment and external competition surroundings. Based on these analysis, a long-term development strategy was made to provide support for enterprise's decision-making and implementation planning.The background of this paper isⅩcompany, which is a property management company. The enterprises are a universal and representative one in the number of small property-management company in Chengdu. Currently, On the a period of rapid development of urbanization, these property-management enterprises' market share will become larger, how to make good progress in the favorable situation? This analysis used some general methods and theory, such as SWOT analysis,Michael porter's five forces model. Using these methods and theory, it analyze the internal and external business environment and challenges, and work out a long-term development strategy for the company to objectively judge the current situation to provide reference, to provide strong support for the decision-making.