Research On Satisfaction Of Hot Spring Tourism In YiChun

As a new tourism form, Hot spring tourism, which is a mixed of tourism and leisure, is becoming the favorite tourism form in leisure tourism market. Presently, the research of hot spring tourism is mainly focus on resources, type, distribution, characteristic, development process, and hot spring hotel design etc. Besides, the research in destination tourist satisfaction, which has not taken the characteristics of hot spring into account, can not effectively reflect tourists's perception and evaluation on the hot spring tourism.This research was taken in Tianmu Hot Spring in Yichun city. This paper first takes a review in tourist satisfaction and the research in hot spring tourism, and set up a measure index system for hot spring tourism. Secondly, we used the questionnaire to find out tourist's opinion in each indicator; To analyst the difference between tourist satisfaction and different tourists through independent-sample T test and one-way anova; The paper used reliability analysis to test if the questionnaire is reliable; We got three common factors by Factor Analysis; Through regression analysis, we knew that reasonable charge is the most significant reflection factor to tourist's revisit intention; Then, we taked IPA to hot spring tourism satisfaction, and knew that the sevice factor need to be pay more attention in. Finally, some suggestions are given from three aspects.