A Research On The Exploitation Of Hot Spring Products

In recent years, with the rapid exploitation of Hot Springs tourism in our country, the recreation areas with Hot Springs are like bamboo shoots after a spring rain. However, the designs of varies kinds of Hot Springs tourism are the same, and they fall short of peculiarities. The problem of sameness on the design of Hot Springs tourism is increasingly severity. Although more and more researchers commerce the study in this field and there are so much relevant discussing and prospect literatures, the results of the related researches are not very satisfying. Because the results of the research have no effect on our practice. From the methods of the research prospective, there is less exploitation on the products of the Hot Spring.Combining the theories with practices and being based on the research fruits both our country and abroad, this article carries through SWOT analyze to the exploitation of Hot Spring in north-west of Hunan province, taking Jiangya recreation area and Brook Hot Spring recuperate center as models. This article fixes on the products of Hot Spring tourism in north-west of Hunan province according to its market demands and its resource around this area. Besides, this article takes advantage of north-west of Hunan province' s surrounding tour resource and exploits a series of tour lines by right of Zhang Jiajie' s ruputation.The author fixes on the direction of developing the product by the thought of "recuperate palate, lie fallow easily, make a delight holiday, tasty of folk-custom " . Our policy on developing the products is to be peculiarity and specialization by right of Zhang Jiajie' s reputation. The author designs the image of the products of Hot Spring tourism in north-west of Hunan province fixes on the level of consume. Based on residents investigation and analyze, the author puts forward suggestions of taking attach on residents . According to the survey,the author also brings forward four suggestions and fix on the direction of exploiting market.The article innovates that native folk-custom culture of north-west of Hunan province should be combined with exploitation...