Corporate Moral Capital Cultivation Research

"Business moral capital " is a conception that was brought up and has been conferred again and again in theory horizon in recent years, till now, the theory horizon did not form a relatively mature theoretical system for business moral capital itself, but they just carried out a lot of work in the periphery of the relevant theoretical research (such as enterprise ethics research and moral capital research and etc.), and they began to touch upon the idea of business moral capital,the research of business moral capital is still in the initial stage, its research idea is mainly from internal of company and ethics horizon.The essence of business moral capital is to bring the mechanism of cost & income to business moral via external executive force, finally make the interest of company and society in unanimity and achieve a win-win situation. This essay chose a new perspective-the cultivation of business moral capital:It is to analyze the performance and reason for the loss of business moral capital from the idea of moral capital; then to find out the exact path of business moral capital cultivation; from the general discussion of moral capital gradually down to the construction of business moral capital in order to provide some more feasible, operability and effectiveness of the paths and mechanisms for business moral capital cultivation. The ultimate goal is to make the moral capital become the greatest capital of enterprise-a kind of special enterprise wealth and to develop its full value in building a social market economy and a harmonious society.