Research On Network Group Buying Platform And It's Strategic Decision

This paper discribes the development of network group buying at home and abroad based on claring the concept of it.Through the research such as the development and the mode of operation of the mainstream group buying site,the problems and the factors affecting the operation of the group buying site, this paper try to put forward a solution of two important issues in the process of decision-making in the actual operation of the site from the operator point of of view.The first one is how to select the entity patner when considering operational effectiveness and sustainable development.In this regard, the paper established a entity partner evaluation index system, and propose a comprehensive evaluation method based on fuzzy AHP evaluation program.The second is to establish the mathematical models under stochastic demand to maximize profits ,find the optimal pricing ,time and volume solution in different situations.