A Study On Financial Analysis And Risk Warning Of Shui On Land

Because of the property of strong correlation, whether real estate industry's prosperous or not directly affects the development of national economy. Until 2011, it has been almost 4 years since the subprime crisis broke out, economic recovery is underway. The real estate market in our country begins to thaw, turnover of housing transaction is climbing again. But only in the past few years, many small and medium real estate enterprises in our country couldn't endure high risks, and then declare bankruptcy in succession, and many large real estate enterprises have also faced an unprecedented crisis, while Shui On Land could experience its own growth period, head off the crisis and then flourish. Therefore, as a meaningful real estate enterprise, this paper selects Shui On Land to research, analyzes its financial status and implied financial risk.For fully grasping Shui On Land's financial status, this paper chooses some appropriate financial indicators, conduct some lateral comparisons between the previous finance data and longitudinal comparisons with New World China, Poly and Vanke real estate, and uses lots of charts to specifically reveal Shui On Land's assets status, sales status, solvency, performance and operation ability, then concludes that Shui On Land has a lower debt risk, higher operational risk, strong profit ability, etc. After that, based on Shui On Land's finance comprehensive risk, this paper establishes ECM - ANN model to show the past few years'financial risk and forecast the financial risk in the next accounting period. Finally, this paper shows the risk-control measures of Shui On Land and gives some suggestions on how to amend the shortages lying in the measures.Mainly investing in high quality project in gold section of a city, Shui On Land takes bigger macro risk and demands higher capital chain level, but attribute to its excellent financial management and control level, Shui On Land does succeed in minimizing the risks. The purpose of this study is, through the analysis of Shui On Land's financial status and financial risks, to reveal the Shui On Land's business strategy and development mode and give a reference for the other real estate enterprises.