Cities Of Electric Power Marketing Organization Structure Flat Research

Under the circumstances of economy globalization,information networking and rapid development of technology; as the dominant forces of national economy, electric power supply companies launch their marketing agency reform process for a better adaption to the maket development and accelerating innovation of new marketing management system.According to the new situation and tasks of marketing services the city electric power supply companies are facing now,this paper will focus on the innovation of new management as well as organization reforming and make basic and deep research on the marketing system establishment of city electric power supply companies. Learning lessons from the experience of domestic and foreign electric power supply companies'marketing management,this paper states the reforming situation of Quanzhou electric power supply company---replacing original marketing branches system with giant department with four centers system.Having reflection on the problems occuring during the reforming process through analyzing the effectiveness of reforming,this paper propose a reforming program on the marketing organization for city electric power supply companies which complies to the the subject of Twelfth Five Years Plan.This program means setting up the eletric supply service center under giant department system,through which can unify marketing,electric supply manegement and execution.This paper will develop its analysis by three parts as below:Firstly,raise problems.Basing on consturction theory at home and abroad,learning from the management experience of domestic and foreign electric power supply companies,analyze the the current situation of Quanzhou electric power supply company marketing agency,then raise problems.Secondly,analyze problems.Inspired by the the currency marketing management situation,with the reforming effect of Quanzhou electric power supply company,make deep analysis of the problems.Finally,solve problems.According to the analysis of current problems,work out countermeasures through the reflection of the problems,finally propose organation structures for city electric power supply companies...