Study On The Long-term Development Countermeasures To Demestic Papermaking Industry In Later Financial Crisis Period

The 2008 financial crisis triggered by the subprime mortgage crisis, quickly from full-blown virtual economy spread to the entity economy. So the world had a very grave influence. Immediately the influence of financial crisis to different industries was one of the important research areas. Study of industry development after the financial crisis has followed. But study on papermaking industry development of our country after the financial crisis havn't followed up. So according to the influence of the financial crisis to domestic papermaking industry, we want to find out the long-term development countermeasures to domestic papermaking industry after financial crisis.This paper mainly studies the financial crisis in the influence of papermaking industry. Firstly, this paper emphatically papermaking industry main products from the perspective of packaging class paper, cultural paper, household paper and special paper production change; and from the four types of paper products import and export view, this paper analyzes on the influence of these markets at home and abroad; And with growth for measure of poor, domestic and foreign market various products are ranked by influencing degree. Next to our country from the financial crisis the influence of papermaking industry raw material analyzes the papermaking raw material structure the problem faced. Analyzing combed the financial crisis again after the outbreak of papermaking industry in response to the crisis in China put forward by some of the short and long term or implementation countermeasure.According to current social economic situation and the industrial situation of papermaking industry, we use SWOT analysis. And through SWOT matrix analysis, we find out the overall countermeasure. The mainest is that combined the influence of raw material, paper products and marketing with the countermeasures against the crisis, emphatically from market structure, product structure and raw material structure we put forward countermeasures to the development of papermaking industry field in China.