| In today's world economy globalization,product structure strengthening more and more is also high degree, when the same industry, each competitor competitors to share the cake, greater competition becomes more intense competition, become more diversified. The international brand of Chinese market for Chinese enterprises occupy the most direct stimulation, realize only brand is the path to success. Hence, the modern sense of competition is the brand shaping and promote competition, who branding strategy more consumers, who would be more successful.Today's market economy environment, the importance of brand has undoubtedly, but how do brand, brand promotion, how to maintain brand, but usually not formed a can adapt to China's national theory system. Especially for brand promotion is lack of systematic study on the market now, though filled with the seller, but often are some entrepreneurs oneself fumble practice road, and not up to the height, so for the theoretical research of brand promotion, profound practical value for our brands has very high reference value.In the development of China in the past two years, the most conspicuous should belong to the development of 3G.2008 China telecom achieved the reorganization, the 3G licences issued, the operation of three 3G operators brand, and became the focus of attention of the society, which is worth popularizing brands case studies and analysis.The author starting in 2009 for jiangsu telecom TianYi as brand promotion strategy, and have accumulated much experience and practice of brand promotion, and become the firsthand material presented in this paper in the case of papers, rich, the hot current economic conditions representative brand growth path.Through the research and application of theory of brand promotion, brand promotion methods, and 3G brand promotion cases, this thesis mainly three point of view, hope it can produce three put forward some practical significance, especially for the process of brand promotion, play a role for some fresh thinking. |
