Research On Ningxia Agricultural Reclamation Grape Industry Development Strategies

The unique natural environment makes Ningxia autonomous region become one of the significant high-grade wine grape producing areas domestic and abroad. located at the eastern foothills of the He Lan Mountain in Ningxia, the 133 thousand hektare He Lan Mountain alluvial plain is considered as one of the best wine grape planting areas by experts from home and abroad. The government of Ningxia autonomous region has paid more and more attention to the development of grape industry since 2008. It is the goal of the Ningxia agricultural reclamation grape industry development to make full use of the advantages of The He Lan Mountain's natural condition, extensive land resource and promote policy.By selecting reference, the industrial economy theory was systematic analysed. By comparing analysis, the analytic frame of Ningxia agricultural reclamation grape industry development was built according to the actual conditions. The research was carried out within this frame. Firstly, the research background and significance of the Ningxia Agricultural Reclamation was analysed, and the specific research protocol and methodes were determined. Secondly, the advantages and disadvantages of Ningxia agricultural reclamation grape industry development were summarized through the analysis of actual development conditions of Ningxia agricultural reclamation bureau. The main research results are as follows:(1) Grape industry of Ningxia agricultural reclamation bureau has enormous developing potentiality. It can be realized grape industry upgrade and development by making use of the advantages of geographical location, land resources and supporting policy.(2) SWOT strategic analytic method was employed to analyse the advantages and disadvantages of the Ningxia agricultural reclamation grape industry. Four strategies which promote the grape industry development of Ningxia Agricultural Reclamation bureau were put forward, they are: 1) exert the advantages fully and operate the company at scale, 2) emphasize the construction of leading enterprises and conduct brand strategy, 3) strengthen the technology cooperation and carry out scientific support strategy, and 4) design characteristic chateau and develop industry culture strategy.(3) three policies were suggested, 1) related policy, 2) improve insurance system construction to deal with natural disasters,and 3) supporting policy towards to leading companies.