New Product Introduction Management System Mode Research

Since China's reforming and opening we have made remarkable achievements.Because China is in the initial stage of socialist development, labor's cost is relativelylow and the investment environment is gradually improved along with otherlabor-intensive manufacturing industries gradually shift from other countrys to Chinain the last 30 years, China has gradually become a world manufacturing center as the"world factory". With economic globalization, the core industry technologygradually shifts to China. China's product technology is improved by introductionfrom abroad changing to independent research and development. How to make an R& D activity efficient and high quality is the core topic recently. Independent researchand development needs a complete process system in order to support product's R &D. Therefore, this article introduces the LG Electronics "New Product Introductionsystems as the example of R&D system.The new product introduction system is the study of project management basedon the theory and combined with the LG R&D characteristics. The last system havetwo issue. First is the organization have strong execution. Second is lack ofcommunication and work efficiency for the functions of departments not clear. As aresult the fail rate is high.In this article the status and issue will be analyses firstly. And then the solutionswill be found. Some necessary analysis tools and methods will be introduced. Andthen the organize will be restructured for higher efficiency. At the end the case will beintroduced in order to identify the system useful. The new product introductionsystem can be used in other relative companys.